Targeted Postcard Mailing
Targeted Postcard Mailing
Print Revolution’s targeted direct mail service is for businesses that want to target a specific niche or demographic instead of sending mail to every mailbox on the block. You provide your specific mailing list or we help you build your perfect prospect list. (e.g. your business sells golf balls – we only want to male to people that are interested in golf, not the entire neighborhood).
What’s included?
- PRINT, POSTAGE, MAIL & DELIVERY CONFIRMATION
- Expert guidance from beginning to end of your campaign
- List building assistance & mailing area analysis
- USPS mail requirements file verification
- Ability to add variable data in design (name, business, etc.)
- Physical address on every mail piece
(Click "Select Template" for free design template)
Aggressive Direct Mail Campaigns Get Results
According to Print Is Big – a collection of U.S. and worldwide printing industry statistics – for every $167 U.S. advertisers spend on direct mail, they earn $2,095 in products sold. That’s a return of investment of 1,255 percent! Can you afford not to consider direct mail?
Targeted Postcard Mailing | EDDM Full Service Mailing | EDDM Postcards Print Only | |
---|---|---|---|
Audience Types | |||
Mail to a specific business or consumer list | |||
Mail to most residents on a USPS carrier route | |||
Remove P.O. boxes and business addresses | |||
Remove residential addresses such as apartments, drop addresses, mobile homes | |||
Basics | |||
Print Revolution Direct Mail Strategist | |||
Postage Included | |||
Flexible Payment Terms | |||
Mailing List Provided | |||
Custom Design Resources | |||
Delivery to Post Office |
The facts prove that direct mail not only still works … it ROCKS.
If you think direct mail is a marketing tool of the past, think again! In 2017, the household response rate to direct mail was the highest ever reported since the Response Rate Reports have been released by the Direct Marketing Association, a division of the Association of National Advertisers. According to the report, direct mail household response rate is 5.1 percent compared to only .6 percent for either email or paid search. That’s an increase of more than 88 percent. And when you compare to online display (.2 percent) and social media (.4 percent), direct mail outperforms up to 96 percent better!
Combine with digital media for 118 percent lift in response rate!
You can boost those results even more if you combine your direct mail with another marketing channel. Based on information from Merkle, a global leader in data-driven, performance marketing, campaigns that add one or more digital media to traditional direct mail create a lift in response rate of 118 percent compared to using direct mail alone.
So, there is a place for direct mail in your marketing plan – either alone or as part of a multimedia campaign.
Aggressive Direct Mail Campaigns Get Results
According to Print Is Big – a collection of U.S. and worldwide printing industry statistics – for every $167 U.S. advertisers spend on direct mail, they earn $2,095 in products sold. That’s a return of investment of 1,255 percent! Can you afford not to consider direct mail?
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